ten years too late?

Apparently trailers for a film version of The Simpsons have started popping up this weekend before screenings of "Ice Age: The Meltdown."

Is it just me, or would this have made a lot more sense ten years ago? Putting this project onscreen in 2007--nearly twenty year's after the show's debut and well past it's peak--feels like a last-ditch effort to draw every cent out of the franchise before putting it to sleep.

But hey, I'll be first on line for tickets.